Kin Cheung/Associated Press
Formula 1 has officially announced the decision to no longer use grid girls, beginning with the 2018 season. Managing Director of Commercial Operations Sean Birches explained the decision, per the F1 official website:
“Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport.”
“While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms. We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
This article will be updated to provide more information on this story as it becomes available.
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