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David Becker/Associated Press

The Vegas Golden Knights became the first NHL team to form a partnership with a sportsbook, as the team announced a deal with William Hill on Tuesday.

“We are always looking for innovative ways to engage different segments our fanbase and provide a unique fan experience,” Vegas Golden Knights president Kerry Bubolz said, per the team’s official website. “Like the Vegas Golden Knights, William Hill US is a proud ‘Vegas Born’ organization. This partnership between a major professional team and a sportsbook operator is a historic, landmark agreement, and we are delighted to be leading the way with William Hill in this space.”                                                         

William Hill chief executive officer Joe Asher issued a statement on the deal as well, per the Knights’ official website:

“We could not be more excited to partner with the Golden Knights. We are headquartered in Las Vegas and have seen first-hand what this team has done for our community. William Hill is the leader in the U.S. sports betting market and we are proud of the fact that this is the first sponsorship agreement between a sports book and an NHL team in the country. We appreciate the leadership of Bill Foley and his Golden Knights management team in bringing a winning franchise to Las Vegas and always working to make the in-game experience the best anywhere.”

The partnership will interact with fans in a variety of ways, from media to advertising to showing NHL odds on the scoreboard in between periods.

Fittingly enough, the historic gambling partnership in the league comes from the franchise that plays its home games in Las Vegas, Nevada.

The Golden Knights were the story of the NHL last year, making it all the way to the Stanley Cup Finals as an expansion team. They set expansion records for most wins (51) and most points (109), among other records.

Vegas opens its second season against the Philadelphia Flyers on Oct. 4.



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